oday sees a carnival-like atmosphere at Elland Road as the club holds a Family Fun Day to roll-out the
new home kit. (The kit is now available from all club outlets too).
This has become an annual event with all the new kits the club has launched over the last three seasons. This year we have a new shirt manufacturer, Italian company Diadora taking over from Nike
Another Leeds Strip
(which doesn't like to be associated with failures). This will mean we also have new second and third strips. Of course, last year we had three new shirts as the sponsor changed from Strongbow to White & McKay, though "officially" only the ugly, unlucky, dark-blue,
pinstripe monstrosity was introduced as a "new" strip. We produce more strip changes than Man United! I'm surprised we haven't had a Leeds City commemorative strip yet!
The new strip incorporates
Diadora's 'One of eleven' logo on the shoulders and this is to symbolise the importance of team-work. A concept lost on last season's squad.
This logo also changes colour to show the increase of physical effort and body temperature that players put in - we'd have never seen the bloody thing change last season would we?
More Logos Than You
Can Shake A Stick At!
For most fans it would have remained a matter of faith rather than observation that it did, in fact, change colour!
Perhaps the biggest change sees the Leeds Shield moved to the centre of the shirt. No problem with that, just like Real Madrid. Ole!. However, the sponsor's logo strikes a large, inelegant, discordant note on a relatively plain white shirt, and the manufacturer's name is too big and, unforgiveably, above the club badge. One wonders if the players are playing for
White & McKay? At least the neckline has returned to the simple, collarless, high "V" as in the popular Champions League/Strongbow era shirts.
Overall, not too bad, some plus points but the sponsor's logo is a nightmare.
Nevertheless, shirt sales raise funds for the club (or our creditors to be precise) and if you want to indulge in Italian fashion you can buy on-line, directly from the club, for £39.99, by
clicking here. Funny, I thought the price of shirts was meant to come down following an
OFT investigation in which, inter alia, the
Scum were fined over a million pounds for price fixing?
Celtic manage to turn out their shirts for £34.99. I think we should be told why...
If the price is too much or if you want a Leeds shirt to kick about in over the summer then check out your local
JJB store. My local one in
Scarborough is still selling off the 2002-2003, yellow, Strongbow, 2nd strip for as little as
£15 for adults. (This isn't an advert for JJB, I just want fellow Leeds fans to get a bargain). I got several to use when I go to the gym. They are cheaper than the "fashionable" branded athletic gear, cooler and you get
to show you're still Leeds and proud of it!